Mark.png
Keywords.png

After a series of investigations and studies, I started to build the brand according to the research results. This phase mainly includes keywords, target audience, user experience simulation, initial brand name, delivery update.

Mark 2.png

KEYWORDS EXPLORATION

Keywords determine the brand's direction and service tone, so I explored the keywords that the brand can reflect as comprehensively as possible and distilled three keywords representing the brand. Develop visual, user experience, and deliverables based on keywords.

The insights cards used old visual design.

Satisfied
Satisfied

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Connected
Connected

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Impaired
Impaired

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Satisfied
Satisfied

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Mark 2.png

KEYWORDS PIN
BOARD 
INSPIRATIONS

The idea of pinboard is to visualize keywords, which is more conducive to our further exploration of the visual system and brand image.

The pinboard is from Pinterest.

Mark 2.png

KEYWORDS DISTILLATION

After exploring the keywords, I've locked in terms Aware, Communal, and Efficient.

Communal Keywords.png
Communal.png

I want my brand to be approachable and friendly. 


The brand serves the neighborhood. It aims to enhance the relationship between the community. It also helps them communally.

Aware.png
Aware Keywords.png

I also want my brand to help raise awareness.


It's not just the security awareness
of the package, but the awareness
of the neighborhood's importance.

Connection.png
Connection Keywords.png

Mutual help is the core of the brand.


I want to improve package security in a mutually beneficial way, and at the same time, help users to broaden their connections.

Mark 2.png

TARGET AUDIENCES

Once I've established the keywords, I've identified the audience I want to serve.


My audience is not limited to age and gender. I think my audience should be divided according to the residential type, so I planed eight personas to reflect the audience I want to serve.

Mark 2.png

USER JOURNEY

User travel simulates how my target audiences found my brand and how it helps them solve the problem.

Persona
Persona

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Persona2
Persona2

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Persona8
Persona8

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Persona
Persona

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user journey
user journey

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user journey2
user journey2

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user journey
user journey

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Mark 2.png

INITIAL NAMING &

INITIAL LOGO

After identifying the target audience and the necessary user experience, we began to develop the initial brand name and logo and the visual system.

Initial Naming
Initial Naming

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Naming Selection
Naming Selection

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Initial Logo
Initial Logo

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Initial Naming
Initial Naming

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Mark 2.png

INITIAL VISUAL SYSTEM

After identifying the target audience and the necessary user experience, we began to develop the initial brand name and logo and the visual system.

Primary Typeface
Primary Typeface

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Secondary Typefaces
Secondary Typefaces

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Typeface Updates
Typeface Updates

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Primary Typeface
Primary Typeface

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