ABOUT THE BRAND
LOCADED provides package safety by uniting your neighbors, connecting the community, and helping each other.
Our goal is to keep your package safe. We will do this by strengthening neighborhood and community relationships and helping independent stores generate additional revenue. In addition, we hope to achieve a safe and positive community environment where neighbors can get along well and help each other through LOCADED.
ABOUT THE FACTS
Over 26 million Americans suffer from package theft every day.
For those who lost packages, only less than 72% took action to prevent them from being stolen.
29% chose to have the package delivered to a carrier station.
28% chose to have it delivered to the workplace.
43% chose to cancel their plans and wait for the package.
Data are from CBS, Quora, Times-News, and Insurance Quotes Inc.
Insurance Quotes Inc. is an insurance company that focuses on household damage and accident.
ABOUT THE PROBLEMS
In porch theft, people have not realized the power from each other.
It’s not just making people aware that it’s about protecting property; it’s also about making people aware that they don’t have to protect packages by themselves.
There is no specific solution for different residential types.
A good solution should not make users cater to the solution, but the solution should cater to different users’ existence. Or the solution could work for different types of users.
Residents still have doubts about smart home security systems.
Cameras will make residents feel intrusive. And not all users can afford a smart home. If the solution can be more financial-friendly, let people help each other instead of relying on machines to solve problems.
These Insights are derived from a summary of Focus Group and user feedback.